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How to Sell Your House, Not Just List It
April 16th, 2010
I recently earned my AHS designation (Accredited Home-Staging Specialist) so that I would be better equipped to help my clients sell their homes. Notice I said “sell” their homes and not “list” their homes…there really is a difference! All too often, listing agents and/or sellers don’t think about actually selling their homes until after they’re already listed.
I’ve lost track of the number of homes I’ve shown that were littered with dirty laundry, coated in dust you could write your name in, and were odoriferous nightmares! Not surprisingly, these homes rarely sell…sadly, many of these homes become yet another foreclosure statistic. The inventory is simply too high right now not to stage your home to sell. If buyers don’t like your home, there are plenty more for them to choose from…so why not take a few extra steps to ensure that your home shows better than any of the other comparable homes on the market?
Staging your home to sell is very different than decorating your home to live in. When you stage your home to sell, you depersonalize the home so that potential buyers can envision themselves living in the home. When you decorate the home, you do the exact opposite, you personalize it! Staging really does make a difference…whether you’re living in Granite Bay, Folsom or El Dorado Hills; whether you’re working on a shoestring budget or have unlimited resources; whether you have an eye for color or not, if you are considering selling your home, staging it will make a difference!
Take for example, some clients of mine who tried to sell their home off and on for several years. They had children at home and really didn’t want to disrupt their “world,” so they made the decision to list their home “as is,” hoping to sell it “as is!” Not surprisingly, the home didn’t sell…it was listed three times prior to my meeting with them. Over the course of the last three listings, they came to realize that they were disrupting their children’s world more by having potential buyers traipse through their home on a regular basis only to be told once again that the home “didn’t suit their tastes” or “didn’t meet their needs,” or “didn’t work with their décor.” They agreed to give staging a try, and they diligently followed all of my advice and the advice of Mary Tcarzy, a professional stager that I work with often. They painted walls, moved furniture, packed boxes, moved unnecessary furniture and toys to a storage unit…they even cleaned and painted the inside of their garage! Guess what? Their home sold after being on the market for less than a week…it helped that it was priced right, too!
If you’re considering listing your home, I’d love the opportunity to meet with you and discuss how we can sell it! Staging just might be the answer you’re looking for.
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Hi Pamela,
I see you are staging your listings- that’s so great! I’m working for a company now that rents furniture to stagers. If you ever need furniture or accessories for your listings call me. Also my husband is Allen Zarou manager of the Fair Oaks ReMax office. my number is 916-505-8260.
Have a great day!
Cari Zarou
Thanks, Cari. You were actually referred to me previously by Robin Drummond, who was the manager of our Folsom office until her retirement last year. I’ll definitely keep your name and number handy